In 2020, Amadou Gueye built his personal training business, totally online using Zoom. Amadou started teaching small classes of friends, who told their friends, who told more friends, until Amadou had a whole business with 2 additional trainers and 5 classes per day! He reached out to us to develop his website, overhaul his social media, and create a brand video to share his story and take his business to the next level.
– STEP ONE – WEB DESIGN
The first step in the Forward Fitness brand campaign was to create a brand new website. We custom designed dozens of graphical and video elements to fit seamlessly into a WordPress template. We also strategized with Amadou to develop a new sales funnel, which collects leads through his website and drops them directly into his CRM.
– STEP TWO – SOCIAL MEDIA
Instagram is a critical piece of the Forward Fitness sales funnel and we wanted to rebuild the IG page as a stylish and cohesive landing page for potential clients. We designed a grid that emphasized the Forward Fitness mission, with densely-populated content, where clicking on posts leads to videos or more photos. We have also made variations of these posts for Facebook and LinkedIn and managed all content design and weekly postings for all platforms.
– STEP THREE – VIDEOS
The centerpiece of the website is a new brand identity video. We filmed the Forward Fitness team in a variety of locations over 2 days to create an exciting and focused video that tells their brand story. From the initial brand video, we split out dozens of shorter videos and testimonials that dive deeper into the Forward Fitness identity. This content is distributed on social media, the website, and digital ads.
– – RESULTS
When we started with Amadou, he had zero online presence. After our campaign together, Amadou has a beautiful website with a highly efficient sales funnel, a rebranded new social media presence that works cohesively with the website, tons of photos, and a series of videos that show everyone what makes FF such a special company. Because of our brand overhaul, Amadou is set up for success and ready to start a comprehensive advertising campaign.